The Agency to To Your Agency

The digital partner behind growing healthcare brands and agencies.

Bringing Fortune 500 digital strategy to growing brands and agencies

After years at global agencies and Google, we saw what truly drives growth: clear strategy, strong execution, and smart use of data. Too often, that level of expertise is only accessible to large enterprises, leaving many ambitious companies without the support they need to scale effectively.

That’s why we built SWM—to bring enterprise-level digital strategy and performance execution to growing businesses. We focus on practical, results-driven work that improves efficiency, unlocks new opportunities, and delivers measurable growth.

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Why Clients Choose Us

Why Businesses Trust Us for Digital Success

Clients work with us because we act as a true extension of their leadership or agency team. We don’t just advise—we integrate, bringing senior-level digital expertise and strategic clarity to every engagement.

Our boutique approach means every project gets focused attention and thoughtful execution. We combine practical strategy with hands-on delivery, ensuring ideas don’t just stay on paper—they drive real results.

Strategy and digital roadmap:
Define the growth strategy, channel mix, and measurement plan needed to reach your business goals — from brand launches and demand generation to digital transformation.

Shape how your brand shows up digitally, ensuring messaging, content, and customer journeys are clear, credible, and designed to move audiences from awareness to action.

Your strategic and digital partner for healthcare, pharma, and emerging health tech.

Design and structure websites and supporting platforms so they work together — improving navigation, content architecture, SEO, and how digital properties connect across the customer journey.

Plan and manage digital programs that generate demand and measurable outcomes across channels such as paid media, search, social, and programmatic.

Build dashboards, measurement frameworks, and performance analysis that turn data into clear insights, helping teams continuously improve marketing effectiveness.

Work seamlessly behind the scenes with creative agencies, internal teams, and partners to provide strategic and digital expertise that complements their core capabilities.

We help define and strengthen your digital presence through clear strategy, ensuring your brand shows up consistently, effectively, and in the right channels to support growth.

Boost Your Business with Data-Driven Strategies

Proven Success Through Client Feedback

"Erin from SWM was a pleasure to work with. She was incredibly personable, always thinking ahead, and brought a strategic, data-driven approach to our marketing. Her expertise in paid advertising helped us refine our targeting, optimize ad creatives, and improve our overall return on investment for Meta ads. She took a data-driven approach, consistently analyzing ad performance metrics and making strategic adjustments to maximize results. Our ads improved from a 2:1 to 7:1 ROAS under her management. Erin’s contributions were valuable, and I highly recommend her if you're looking for someone who excels in Meta advertising, data analysis, and strategic marketing planning. She brings a thoughtful, numbers-driven approach to digital advertising and ensures campaigns are continuously optimized for the best possible outcomes."

Emily Ahsan CEO of Love Huvet

"We were struggling with consistent bookings and wanted more reliable bookings and higher-value clients. Erin and her team built a paid social strategy rooted in emotional storytelling, local audience refinement, and steady creative testing. The program delivered a 12.2x increase in qualified leads and filled the studio’s calendar through the end of the year, creating consistent demand and pricing power."

Brianna VanValen CEO of Love of James Photography

"From day one, SWM has been an absolute pleasure to work with. Not only are they extremely knowledgeable about Google Analytics and Google Ads, but they also develop comprehensive, data-driven strategies that directly align with our business goals. Their ability to propose innovative solutions has made a significant impact on our marketing efforts. On top of that, they are incredibly easy to work with. Having them support our business has been a relief, as they truly understand our objectives and consistently look for ways to make my job easier. I highly recommend SWM Consulting."

Kaitlyn Rhue Head of Marketing Cape Associates

"Working with SWM has been a seamless and rewarding partnership. Their team brings a wealth of digital and strategic expertise to our clients, consistently leveraging data and insights to guide thoughtful, effective recommendations. Beyond their technical knowledge, the SWM team has a unique ability to educate and empower clients, especially those less familiar with the digital media landscape, making complex strategies feel accessible and actionable. They are not only trusted partners but truly a joy to collaborate with."

Megan Persson EVP Client Services Purple Moon

"SWM operates as a true extension of our agency, and our collaboration shows up in the work we deliver for our clients. They take the time to really understand the brands we support and always ask the right questions that lead to more impactful work. Their perspective on all things digital helps us sharpen our approach every time we connect. I genuinely walk away smarter after each conversation. We’re grateful for the partnership and would highly recommend SWM to any organization looking to elevate its digital strategy."

Ryan Palatini EVP Purple Moon